Tag Archives: iTunes Store

User Generated Discontent

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I know in my previous post it sounded like user-generated content isn’t the be-all and end-all, but it has its place. Like this one, from iTunes Store, where Ricky Gervais’ new show is available as an audiobook for 10 quid. The description is the usual blurb-like drivel written by an intern and proof-read by someone on their toilet break:

Ricky delivers hilarious and insightful observations on the nature of fame, and in the process displays his talent as Britain’s foremost comedian to the fullest extent yet.

I’ll leave copywriters and editors to paw over that particular bit of prose. But what I love is the Customer Review below:

Ricky Gervais seems to have convinced the majority of the British and American public he is some sort of genius. Take away that stupid dance [and] the inane grin and what are you left with? An average …. More

I know the More … bit is just part of the way the web page truncates the review, but it seems somehow apt.

I’m not knocking Gervais, who did exhibit some genius with The Office (the UK version), but I find it amusing that the iTunes store, such prime real estate and so carefully designed, allows such prominently displayed counteropinion.

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That’s the true power of user generated content, in my view: A counterblast, a breath of fresh air, a guy standing at the counter when you’re about to part with your cash who nods towards the DVD clutched in your hand and murmurs in your ear, “load of crap, that. Waste of money, frankly.”

News: Another Online Music Store

 Riding on the success of Apple’s iTunes, Musicmatch has announced its own digital song-selling business, according to CNET. The service has access to songs from five major labels and more than 30 independents, with pricing set at 99 cents per song and $9.99 for most albums.
 
 
Customers can play tracks on up to three PCs simultaneously and transfer them to Windows Media-supported music players. Songs can be burned to CDs, but a given playlist may be burned no more than five times.

Update: Ten Million Songs, Sitting In The Download Queue…

 In case you didn’t think there was a future in paying for music downloads, Apple have announced that music fans have purchased and downloaded over ten million songs from the iTunes Music Store since its launch just over four months ago, averaging over 500,000 songs per week. The ten millionth song, “Complicated” by Avril Lavigne, was purchased and downloaded at 11:34 p.m. (PDT) on September 3. Seems only yesterday I was writing about the one millionth download. Heck, it probably was only yesterday.