It’s a small bugbear but I find it increasingly irritating, and I think it reflects a cynical intent to mislead on the part of the people who do it, so I’m going to vent my spleen on it: websites which turn links in their content, not to the site itself, but to another page on their own website. An example: TechCrunch reviews Helium, a directory of user-generated articles. But click on the word Helium, and it doesn’t take you, as you might reasonably expect, to the website Helium, but to a TechCrunch page about Helium. If you want to actually find a link to the
Forbes has dropped its controversial embedded ad links, discussed on Loose Wire a few months back. DMNews reports that Forbes has quietly removed the links “after editors objected to the appearance of advertising influencing editorial decisions”. Forbes says that the perception of a problem was more in its journalists’ minds than in those of the public. The service, provided by Vibrant Media’s IntelliTXT, works like this, according to DMNews: IntelliTxt links typically are double underlined and in a different color than non-paid hyperlinks. When a user hovers over an IntelliTxt link, the listings display a pop-up box with a “sponsored link” heading and site description.
Maybe it’s been around a while, but I only spotted it just now: a new kind of contextual, but only mildly relevant, pop-up link advertising. OK, that’s not what it’s called, but it describes it pretty accurately. It’s called IntelliTXT and it comes from a company called Vibrant Media; it appears as a hyperlink to a word like any other hyperlink but it’s in green. Nothing too weird there. Then you notice text appearing in a little help box thing: It’s not a pop-up ad, exactly, but then it’s not exactly what you expect either, as in a link to a site directly related to