Tag Archives: Equinox Publishing

Podcast: Satellites and Publishers

Another in what I hope will be a more regular offering of podcasts, not merely recordings of my slot

on the BBC World Service Business Daily but also interviews and other snippets that came my way in the course of my work. This week: a look at hacking into satellites, via an interview with Bellua’s Jim Geovedi and Raditya Iryandi. A link to their actual presentation will follow shortly. Also in the podcast is an interview with Mark Hanusz, owner of Equinox Publishing, which just happens to be publishing my book. How many plugs am I going to make for this book before you complain?      

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Thanks for listening, and comments, as ever, welcome.

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Indonesia’s Slice of the Long Tail

It’ll be interesting to see how this kind of thing pans out: An Indonesian publishing company run by an expat American has launched a catalogue of Indonesian pop music on iTunes (declaration of interest: the guy, Mark Hanusz, is a friend of mine). Could this kind of thing change the way this kind of music is distributed, and, perhaps more interestingly, define a musician’s fan base and therefore their definition of success?

There are plenty of examples of music already crossing boundaries. But moves like Equinox Publishing, which claims its “catalog forms Southeast Asia’s largest selection of music to arrive on the digital music landscape”, represent a significant step forward. Until now it would have been nigh impossible for Indonesians living outside Indonesia, or anyone else for that matter, to get their hands on anything other than a CD of gamelan music. Now they can zip their way through 30–second previews of dozens of Indonesian artists on iTunes. Perhaps more significantly, it levels the playing field a bit: Now anyone browsing iTunes is as likely to stumble on an Indonesian band as they are to find a U.S. or European act.

Already Western bands make their way to a place like Indonesia — from Deep Purple and Procul Harem to more, er, contemporary acts like Foo Fighters, Mariah Carey, Alanis Morissette. With a potential audience of 200 million people, it pays for itself. But maybe the tide could change. Mark likes to see himself as slicing off a thin wedge of the Long Tail, catering to a small but significant market. But what may prove just as intriguing is the possibility that an Indonesian band, via something like iTunes, could become just popular enough in certain places overseas to justify a tour or two. Could we be seeing the likes of Homogenic, Netral and Dewi Lestari playing Boston or Bristol?