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Guerrilla Marketing Via Lederhosen

I’m getting a bit cheesed off with all the advertising/sponsorship shenanigans at the World Cup, and I’m not even there. The idea that you can only buy tickets using the sponsor’s credit card, that food like McDonalds and drink like Coke can somehow be an official partner of a sport, all seem to indicate a world gone mad, but all that is eclipsed by the fact that you can’t enter a stadium wearing a rival sponsor’s attire: Hundreds of — one report suggested more than 1,000 — Dutch fans had to watch the Ivory Coast game in their underwear after stewards ordered them to removeContinue readingGuerrilla Marketing Via Lederhosen

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