Google and Temasek have been taking a crack at estimating and predicting the size of Southeast Asia’s ecommerce economy for the past four years, starting in 2016 (yes, I know that’s three years but they’ve put out four reports, the latest this week, so there.)
I’ve not had a close look at this report, there’s obviously some good stuff in there, and it’s easy to pick holes in this kind of thing, but it pays to be humble. I’ve done my own chart, below, taken the data from each report about their predictions for 2025, and how they’ve changed over time. The four left columns are more or less the years of the estimate (2016 assessed 2015 for some reason, while the others did the year the report was released in); the right four stacks are the estimates for 2025 in 2016, 2017, 2018 and 2019 respectively. You can see how much their view has changed.
The first year there was no separate estimate for ride hailing; it clearly wasn’t considered to be a significant sector, or likely to be one. I think a smarter analysis would have seen that one coming. It was 2016 already, and Grab was already the region’s biggest unicorn. Then there’s the huge disparity in estimates between 2017 and 2018, the third- and second-to right columns, and then between last year and this. Overall, between 2016 and 2019 the report upped its project by 50%, from $200 billion to $300 billion.
Of course, it pays for all those involved to cheerlead the region; no one is going to say things are going to get better, and it’s a good headline to say ‘we goofed up by underestimating how well things are going’. But these are big numbers, and big discrepancies. If nothing else, it’s a good reminder that such estimates need to be taken with a big grain of salt.