Facebook’s ‘Locality of Friendship’

This visualization by Facebook intern Paul Butler illustrates what he calls

the locality of friendship. I was interested in seeing how geography and political borders affected where people lived relative to their friends. I wanted a visualization that would show which cities had a lot of friendships between them.

It’s a magnificent effort and scores marks for beauty:

and for the amazing amount of data it carries within it.

Look at how the world of social media breaks down into clusters:

Europe is hard to subdivide: 

image

But Australia and New Zealand are almost three countries:

image

But of greatest interest to me is my own patch, Southeast Asia:

image

Indonesia, Malaysia and Singapore are, perhaps unsurprisingly intimately connected:

image

North vs South

While the links between the southern  half of the region and Thailand and Indochina are by comparison quite weak:

image

Philippines stands alone

But the links between the Philippines and Hong Kong appear as strong as those between the Philippines and the southern half of Southeast Asia:

image

The other point to take into account is how spread out Facebook is in Southeast Asia. Indonesia is about as densely packed as Italy or England.

Facebook is not a phemenon limited to the country’s major cities (and this is true of the Philippines and Malaysia, of course.)

I’ll be updating my Facebook Asia Pacific data later this week.

(Thanks to the Guardian’s Simon Rogers.)

14. December 2010 by jeremy
Categories: Internet life, Networks | Tags: , , , , , , , , , , , , , , , , , | 1 comment

One Comment

  1. Thanks for sharing, just to add an info, Do you know that almost half of the population in the Philippines are facebook subscribers?

    Cheska