Facebook in Asia: A Limit to Growth?

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Here are the latest figures for Facebook populations in Asia-Pacific:

Country Users
Australia    7,395,200
New Zealand  1,279,260
Indonesia    15,254,060 
Singapore    1,763,340
Malaysia    4,155,880
Philippines    8,667,880
Thailand    2,000,320
Hong Kong 2,565,440
China    60,440
India 5,459,440

While there’s no doubt that Facebook is the premier social networking site in most Asia-Pacific countries, with subscription growing by about 20% in the past month in some countries, growth is tapering off in the developed economies of Australia, New Zealand, Hong Kong and Singapore.

The figures, gathered over the past six weeks from Facebook’s own data, suggest that once about a third of the population is on Facebook, there’s not much more room for growth.

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A comparison of Facebook users between November and January shows growth of 2.6% in Australia, 7% in New Zealand, 4.7% in Hong Kong and 2% in Singapore.

 

Australia

Hong Kong

New Zealand

Singapore

Proportion of population on Facebook

34.6%

36.77%

30%

36.44%

Growth, Dec-Jan

2.6%

4.7%

7%

2%

The Emerging Four

Compare this with the four Southeast Asian countries of Indonesia, Malaysia, Philippines and Thailand, where despite impressive growth Facebook penetration remains relatively low:

 

Indonesia

Malaysia

Philippines

Thailand

Proportion of population on Facebook

6.68%

15.4%

9.6%

2.97%

Growth, Dec-Jan

24%

18.3%

20.2%

20.1%

India and China

In India and China, Facebook has yet to make much of a dent: China restricts access to the service, while in India users make up less than half a percent of the population. With 5.5 million users, Facebook’s India footprint is smaller than the Philippines.

Country observations

What growth there is among Facebookers in Australia, New Zealand and Hong Kong comes from younger users, particularly the under 18s.

In Singapore, with the highest penetration in the region, is growing only among those groups with a small pre-existing share of users: Females over the age of 35, for example.

In Malaysia growth is being driven by teens: the number of females and males between the age of 13 and 17 grew by a third between December and January.

Indonesia is seeing growth across the board, particularly among males (there are 3 million more males on Facebook than females in Indonesia.)

Thailand’s Facebook population is still relatively a small proportion of the country—less than 3%—but is showing impressive growth, especially among the under 25s.

13. January 2010 by jeremy
Categories: Networks | Tags: , , , , , , , , , , , , , , , , , | 1 comment

One Comment

  1. Thanks for the info.. tis very interesting..and well written 🙂