It’s great that Apple has created a new platform with the iPhone and the App Store. But it’s also a ripping indictment of the personal computer industry—and cellphone industry—thus far. And not to be too nice to Apple: The beautiful stuff we’re seeing with the iPhone is mainly about pastime—not about productivity (or creativity.)
Here’s what Apple has done right: It’s created a beautiful device that works and seduces. It’s created a single environment and process for people to be able to buy, download and install applications. And then it’s set some standards so things don’t get out of hand.
This is something that should have been done years ago. Microsoft had oh so long to come up with a way for third-party developers to produce good applications and have them certified and delivered in a way that makes it easy for consumers to install them (and the developers to make a decent living from them.) Instead we have a world where increasingly users are reluctant to download apps because even the best of them come front-loaded with crapware and configuration changing tweaks.
Nokia and the other big cellphone players had a decade to get their act together: To make phones connect seamlessly with computers, and for third party developers to come up with applications that made their devices compelling. I hate installing anything on my N95 because I know it’s a nightmare. Why bother?
Now Apple have done what needed to be done. They’ve done well and they deserve to take over the market for these reasons alone. Now the iPhone has become an extraordinary device capable of some spine-tingling stuff. Computers, finally, are tapping into the creativity of individual developers. And at a price point that’s not free, but for most people is as cheap as makes no difference.
I doubt Microsoft will get it. I doubt Nokia will get it. That makes me sad. But I also have a deeper regret. That, because it’s Apple, I don’t think we’ll now see the really full potential of software ideas and development, because Apple is still a very closed-in world. That is part of the reason for its success. Making everything a single pipe tends either succeeds spectacularly or fails dismally.
But it also caps its potential. By acknowledging this success we’ve also admitted that the online chaos that we thought would work, would somehow organize itself, has not worked. Try to find a decent application for WIndows XP. Or for your N95. Try to browse and just see what’s out there, and experiment. You’re brave if you do. Apple’s walled garden approach is a roaring success because we’ve failed to make the unmown field work. And we had long enough.