The End of the Reply All Button
I did a piece for the BBC World Service on the Reply All button the other day (MP3 to follow). I’m not saying there’s a causal link, but now Nielsen have issued a memo:
We have noticed that the “Reply to All” functionality results in unnecessary inbox clutter. Beginning Thursday we will eliminate this function, allowing you to reply only to the sender. Responders who want to copy all can do so by selecting the names or using a distribution list.
There’s a lot of people who don’t like this; they think it’s a dumb move. I’d tend to agree, but for maybe different reasons. Why not try to understand why the Reply All button is there, and try to find another way for staff to disseminate information?
All I can imagine from this is the time wasted as employees add email addresses one by one for fear they leave someone out of a message. There’s got to be a better way. Wikis, blogs, RSS, twitter, Yammer, anyone?