I sometimes wonder what software companies—Apple, Google, Microsoft, Yahoo!, they’re all the same—want from their customers.
I spend enough time with novice users to know how confusing using computer software can be. Especially online: It’s a scary world out there (they’re right to be scared) but these companies, which should know better, make it more so. By trying to hoodwink into using their products they are undermining users’ confidence in using computers in the first place. If they keep on doing this, expect more people to use computers less—and certainly to install less software, or experiment in any way online or off.
Take what just happened. I use Windows Live Writer to blog: it’s an excellent program, by far the best things Microsoft has done in years, and today it prompted me that an update was available. I duly clicked on the link to download the Writer beta installer:
Only, of course, it wasn’t the installer but The Installer From Hell:
Prechecked are six programs, none of which I have on my computer right now. There’s no single button to uncheck those boxes, and most novice users may not even know they can (note the confusing text above it: “Click each program name for details” and “Choose the programs you want to install”—nothing to explain to novices that these choices have already been made for you, and how to unchoose them.)
It’s not as if Microsoft is trying to sell us smack. This is free software. But it’s very damaging in ways only someone who spends time with real people can understand. Even when the software is installed for example, you get this last little twist of the Knife of Befuddlement:
This might not seem like much, but if you’re an ordinary user, finding your home page all different and your search engine altered to something else can be as disorienting as coming home to find someone’s moved your furniture and the cooker is now in the bathroom. Well, not quite that much, but you get the idea.
Of course Microsoft’s not alone in this. Even Google’s been playing the game, and Yahoo! tries to bundle the toolbar in with pretty much every piece of software that’s ever been downloaded--which also alters the homepage, and default search engine, and probably moves the fridge around as well.
The problem is that the more these companies try to fool us, the easier it is for real scammers to scam us—because what they both do starts to look very similar.
Take this scam that I came across this morning. A splog (spam blog—a fake blog) had used some of my material so when I tried to access the page to find out why, I instead got this believable looking popup
This without me doing anything other than clicking on a link to a blog. A graphic in the background appeared to be checking the computer for viruses, and of course this window is nigh on impossible to get rid of. Try clicking on the red cross and you get this:
Try to get rid of that and you get this:
And then this:
It’s obviously a scam (it’s adware), but it’s darned hard to get rid of. And to the ordinary user (by which I mean someone who has a real life, and therefore doesn’t see this kind of thing as intrinsically interesting) there’s no real difference between the trickery perpetrated by these grammatically challenged scammers, and the likes of Microsoft et al, who try to inveigle their software and homepage/search engine preferences into your computer.
Either way, the ordinary user is eventually going to tire of the whole thing and say “enough!” and go out fishing or, if it’s that time of year, wassailing.
Let’s try to avoid that.
(And yes, the latest version Live Writer is good, though don’t use the spellchecker. Just a shame that it’s made by Microsoft.)
