Books. The New Google Juice?


Increasingly I find that if I enter a search on Google for something that I need explaining to me, the first result is a book. Of course, the book is in Google’s Book Search, but chances are the search is in a page that has been scanned and is available without having to buy the book. What I’m not clear about are the implications of this.

(The above example is from me finding myself watching a UK quiz show from 2001 on the BBC’s Entertainment Channel, which I noticed is free this month on our local cable network. As a long-term expat I find these programs compelling viewing, because they offer a window on a culture I’ve lost access to huge chunks of. So when they ask about something old, I’m good, but if it’s a reference to EastEnders since 1987, I’m stumped. Hence the search for what ‘bank’ means on The Weakest Link.)

So back to the implications. Well, Google may be gaming the system. But it looks like a legit result to me:


I don’t really understand how this works—I always thought links to a page affected its prominence in the rankings, but I’m not complaining. I found what I was looking for. But what does this mean for books? For publishing? Do authors and publishers try to SEO their books? Or will it eat into sales? Is it worth book-ising a website so that it scores higher on Google? Is it worth putting ads into books so when they appear in the scanned form on Google Book Search, readers see the ads? Just some thoughts.