I know in my previous post it sounded like user-generated content isn't the be-all and end-all, but it has its place. Like this one, from iTunes Store, where Ricky Gervais' new show is available as an audiobook for 10 quid. The description is the usual blurb-like drivel written by an intern and proof-read by someone on their toilet break:
Ricky delivers hilarious and insightful observations on the nature of fame, and in the process displays his talent as Britain's foremost comedian to the fullest extent yet.
I'll leave copywriters and editors to paw over that particular bit of prose. But what I love is the Customer Review below:
Ricky Gervais seems to have convinced the majority of the British and American public he is some sort of genius. Take away that stupid dance [and] the inane grin and what are you left with? An average .... More
I know the More ... bit is just part of the way the web page truncates the review, but it seems somehow apt.
I'm not knocking Gervais, who did exhibit some genius with The Office (the UK version), but I find it amusing that the iTunes store, such prime real estate and so carefully designed, allows such prominently displayed counteropinion.
That's the true power of user generated content, in my view: A counterblast, a breath of fresh air, a guy standing at the counter when you're about to part with your cash who nods towards the DVD clutched in your hand and murmurs in your ear, "load of crap, that. Waste of money, frankly."