Mossberg

by jeremy on May 11, 2007

Ken Auletta writes about Walt Mossberg in the New Yorker:
clipped from www.newyorker.com

Eric Schmidt suggests that, while the Internet may yield enormous amounts of information, it is easy to drown in it. So consumers, Schmidt says, “go to brands they trust.” He adds, “Walt is a brand.”

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Tagged as: Brand, Business/Finance, Communication design, Eric E. Schmidt, Eric Schmidt, Graphic design, Materials science, Mechanics, Physics, Schmidt, Technology/Internet, Yield

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