God, I love simple ideas. This is great one (tip of hat to Lifehack) because it’s already working. By doing your search through Melbourne-based ripple, and looking at an ad, you direct the cents your eyeballs earn to charity. A few hours after launch the difference is already being felt:
In our first 48 hours we received enough visitors to provide:
* 2 people with access to clean water and sanitation FOR LIFE! and;
* Seven years of education to 2 children in East Timor; and
* Maintain more than $334,800 in micro-finance loans for a day. That’s around 800 loans to allow people in the Phillipines and elsewhere to start their own business; and
* Set up 15 market gardens in Cambodia to provide nutritious food to a village
I’ve done a more extensive write-up at tenminut.es.