The World Cup Changes
Maybe it’s cos I don’t follow other sports as slowly, but this World Cup is beginning to feel like a media watershed in several different — and surprising — ways.
- First off, the supply of World Cup footage to YouTube, and “live” commentary by cellphone from those in the stadium to those outside threatens to overturn the tight FIFA controls on coverage and sponsorship. FIFA stewards can stop people wearing clothing or carrying banners that don’t support the official sponsors, but they can’t keep people’s cellphones out of the stadium. Can they?
- Secondly the best writing has come from blogs, not from the traditional sports pages of newspapers. But these aren’t pure bloggers, they’re journalists blogging for their newspapers’ or TV stations’ websites. The Guardian, for example, has a stable of writers who have been pushing out excellent blogs. My favorite BBC blogger on the World Cup is Paul Mason, who is actually a business correspondent for the Beeb’s flagship program Newsnight. Of course there are other soccer blogs, but these bloggers not only write well, they write regularly and attract interesting comments.
- It’s not just about the rise of the bottom up. Some lucky cable subscribers are getting very cool new services, such as commentary in different languages to three or four different viewing perspectives. Sadly where I live we don’t get any of these, but I’ve heard they rock. These are good services to provide and it’s great to see some imaginative providers offering them. Soccer coverage has usually been woeful: Not enough long view of the pitch, so the viewer has no real sense of who is where on the pitch, while commentators offer very little extra value. Time to change.
- Some widgets have made following the World Cup action easier, although they are still somewhat primitive.
I’m sure there are lots of non media bloggers out there, but the mainstream media seems to be finally getting it, and the World Cup is a perfect place and topic to do it. Everyone’s an expert in soccer, and no one is shy about offering an opinion. In some ways it’s a great leveler and a great showcase for participatory journalism.