Irrelevant Boring Company Chooses Lame Product No One Has Ever Heard Of Shock
I don’t know how much PR people are paid for putting out press releases, but it’s either not enough or way too much. I just got one in my inbox with the following subject header: “Octagon Jewellery Co. Ltd, Hong Kong chooses Datavision to implement LGX Info and JewelVision ERP”. Now if that means anything to you, you’re welcome to the scoop. I have not heard of any of these companies or products. None of them. The fact that the email began
Dear Jeremy Jeremy,
didn’t raise my confidence levels. I haven’t been called that since junior high school, and even then, only accompanied by jauntily melodied taunts about the size of my calves/ears/biceps/bobble hat. The email then continues
Below is a press release entitled ‘Octagon Jewellery Co. Ltd, Hong Kong chooses Datavision to implement LGX Info and JewelVision ERP’.
Just in case the fact that the subject field didn’t drive that particular information home. Press releases. One day we won’t have them anymore. Until then, I intend to kick and scream with every lame-o, poorly written, irrelevant, marginal, meaningless and tritely written one that lands in my inbox.