The folks at Nielsen//NetRatings have released their latest Global NetView Analysis (PDF only) which shows, as they put it, that ‘the majority of usage growth has come from increased frequency of access or user session growth. Australia, France, Hong Kong and Italy saw double-digit growth in the number of monthly user sessions (see Table 2). In comparison, the U.S. experienced no growth, second to last in the rankings.’
To me, though, the most interesting part is how much time Hong Kongers spent online last month compared to anyone else (22 hours), including Japanese (15 hours) and Americans (14 hours).
This is new: It represents significant (25%) growth over last year and, as Nielsen//NetRatings points out, compares strikingly with the U.S., where people actually spent less time online than they did in the same month last year.
I have no idea why so many Hong Kongers spent nearly every waking moment online last month. Perhaps it was the weather. I’ll be up there later this month. I’ll ask around.