What Are Plogs, And Should We Care?
What is a plog? Seems the term is currently being claimed by at least five groups:
- Project blogs, suggested by MIT’s Michael Schrage in this May article on CIO
- Amazon’s personalized blog idea, which ClickZ’ Pamela Parker quotes Amazon as saying is a beta-testing “diary of events that will enhance your shopping experience, helping you discover products that have just been released, track changes to your orders, and many other things”.
- Then, as Jason Calacanis points out, there are plogs, the things you wear on your feet.
- There are plogs the poetry blogs.
- There are plogs the people logs.
It could get nasty agreeing on what a plog is. And I notice that Amazon are trademarking the term, so they’re not going to be too happy with other people stealing their name, even if they might not have been the first one there. I personally think they should win, since ‘plog’ sounds very similar to ‘plug’ which is clearly what Amazon is trying to do with their products.