Where is the line between editorial independence and the advertisers who make a media publication viable? Forbes, DMNews reports (thanks Online Journalism.com), has started included ’embedded ads’ in its news stories via Vibrant Media, a specialist in contextual advertising. These ads are links matching related words — car, house, music, that sort of thing. With nearly… Read More »
In response to my post yesterday, a reader suggested that with the proliferation of pop-up ad blockers in browsers and toolbars, who needs to worry anymore about ‘contextual’ ad services like WhenU? Since I installed the Google toolbar, I’ve forgotten what a pop-up looks like. Since I installed Win XP SP2, the “pop-ups blocked” counter on… Read More »
Maybe it’s been around a while, but I only spotted it just now: a new kind of contextual, but only mildly relevant, pop-up link advertising. OK, that’s not what it’s called, but it describes it pretty accurately. It’s called IntelliTXT and it comes from a company called Vibrant Media; it appears as a hyperlink to… Read More »