Tag Archives: Google

This week’s column – What Price Privacy?

This week’s Loose Wire column is about Gmail, Plaxo and privacy: PRIVACY IS ONE OF those things you either obsess over, or don’t see what all the fuss is about. You’re either someone who gets indignant when a shop assistant asks you for your home address at the checkout, or you’re not. You either hate… Read More »

Gmail, Gator and Spam

Gmail: Better than spam?   ClickZ reports that an interesting side effect of Google’s new ad-supported email application, Gmail, are contextual ads from competitors. “Because the contextual ads are targeted based on e-mail message content, as determined by Google’s technology, commercial messages are the ones most likely to trigger ads. That’s because they’re most likely to… Read More »

The Pay Per Click Scam

Is the whole pay-per-click industry swamped by fraud? WebProWorld says that Michael Bradley, recently arrested for trying to extort money from Google, is a wake up call to the PPC industry. He claimed to have developed software that would automatically click on Google ads, potentially costing both Google and their advertisers millions of dollars. (Here’s… Read More »

Is Google Making Journalists Sloppy?

Interesting piece from MediaBistro about how journalists use Google searches as a fast and loose way to prove a point. The article doesn’t pull its punches. “What’s a simpler, or faster, way of quantifying a trend,” writes Lionel Beehner, “than typing a key word or phrase into Google? Type in almost any person, place, or… Read More »