We’re living in a digitally ass backwards age, where everything you do of commercial monetary value is retained, amazingly easy to recover and commercially mined at mind-boggling speed, but everything else — photos, an SMS, an email you sent to someone last week, the deed to your house — is lost in the muddle of that drive an inch or two from your finger tips.
Yes, they’re horrible. One reason they’re horrible is they aren’t exciting. No way would an editor of mine have OKed a story with those words anywhere in it. Another reason is they’re very similar, in both sound, and definition. Nobody seems to agree on what they are, which is usually a good sign you’re veering into marketing/consultant-speak. When… Read More »