The Publisher Audience

By | November 22, 2011

By Robin Lubbock

For years I’ve been meaning to write this post, but it seemed so obvious that I kept neglecting to write this thought down.

I am the publisher. You are the publisher. Anyone with a screen is the publisher. That changes everything. It moves institutions that are publishers on paper or on the air one step further away from the audience. It means newspapers and broadcasters have to find ways to market their wares to the new publishers.

Let me say that again with a little more detail.

In the old days newspapers and broadcasters made selections from a wide range of competing news producers (AP, Reuters, staff, freelancers, etc.) and decided which of those sources would be published on any given day. The newspaper editor decided what would go into the paper, where each story would appear on each page, and therefore what the audience would read.

The person who buys paper as a vehicle for news has the decisions about what appears on that paper made for him by the editor.

But when people started buying screens instead of newspapers that changed. The decisions about what appears on the screen were, and are, no longer made by the newspaper publisher or the broadcaster.

The person who buys a screen, not matter what size, as a vehicle for news, also decides what news will appear on the screen. The screen owner has become the publisher. The people who used to be called the audience have become the publishers.

Each day each member of the new publisher/audience produces a single, individual, unique publication for one person: themselves. That publication includes some e-mail, some news, some productivity applications, some video, some blogs, some comments, perhaps an e-book, some more e-mail and so on.

The power that newspapers and broadcasters used to have to decide what the audience would read, hear and see, is gone. That means the old idea that newspapers and broadcasters are the gatekeepers is also gone.

The institution that used to be the publisher or broadcaster has become just another news producer which has to try to get the new publisher/audience’s attention, in competition with the same organizations that used to compete for its attention.

The old publishers have moved back a level. The new publisher is the audience.

The implications of the audience being the publisher are huge and a little obvious, but deserve a separate post. Coming soon…

And of course the newspapers, broadcasters and booksellers are trying to get their hegemony back by producing tethered devices and apps. But that too is another story.

In the browser-based world we mostly inhabit the publisher audience is still enjoying the fruits of the screen revolution.

Facebook’s Internet of Sharing

By | November 22, 2011

(This is a copy of my Loose Wire Sevice column, produced for newspapers and other print publications.)

By Jeremy Wagstaff

Get ready for a world where everything is shared.

Readers of this column will already know that our notions of privacy have changed a lot in the past couple of years.

That has made it possible for Facebook to announce a new initiative this past week, pretty confident it won’t get rebuffed in the same way its Beacon program did a few years back.

Back then we didn’t like the idea of companies having access to the things we were doing on their websites and then posting it to our Facebook feed (“Jeremy’s just bought an Abba CD!”)

Now, with Facebook’s Open Graph, we’ll actually go quite a bit further than that. In effect, every web page will become part of your Facebook world, because whoever runs that web page will have access to your Facebook world—and, in a way, vice versa.

If you “like” something on a music website, then that “like” will be broadcast on your Facebook feed. So your friends will see it. But so will that music website have (at least some) access to your Facebook profile, your Facebook network, as will Facebook have access to your profile on that music website.

In short, Facebook will become a sort of repository of all the breadcrumbs you willingly leave around the Internet—what some are calling your “social metadata”. These are all the bits and pieces you leave on websites about songs, pictures, books, food, hotels that you like.

Instead of all that stuff just being little fragments, all those websites that participate in Facebook’s Open Graph will collect it and create a much more complete picture of you than your Facebook stream currently does.

I’m not going to get into the privacy aspects here. Obviously there’s a lot that’s creepy about this. But then again, we willingly share much of this stuff with our friends, and all the applications that we use on Facebook, so maybe we have already made that choice.

Compare this with Google, which collects similar data but in a different way. Google collects your interests, intentions and preoccupations whenever you do a search, or access your email, or look at a map.

Google may be a search engine, and Facebook may be a social network, but they’re ultimately fighting for the same thing: Targeted advertising.

Facebook will do it through social metadata you intentionally leave behind; Google will do it through data you unintentionally leave behind.

I don’t know whether Facebook will win with this or not. But it’s an interesting move, and, if we continue to inhabit Facebook in the numbers we do, we’ll probably slide effortlessly into this world.

And, of course, as we get more mobile, this only becomes more powerful. A research company called Ground Truth found last week that U.S. mobile subscribers spent nearly 60% of their time on social networking sites; the next biggest category was less than 14%.

In other words, social networking is actually more compelling on a mobile phone than it is on a laptop or desktop. Kind of obvious really.

If you want to get futuristic about it, it’s possible to see how this coupling of mobile device and social networking is likely to give a big push to a new kind of device: wearable computing.

Expect to see more of the likes of Ping: a garment that its inventors say allows you to connect to your Facebook account wirelessly and update your status simply by lifting up the Ping’s hood, or tying a bow, or zipping up.

Heaven knows what our Facebook page is going to look like in the future. But it’s a natural succession to the basic principle of something like Facebook, which is that a life not shared is not worth living.

I know I have developed that instinct to share the absurdities of my day on Facebook, and I appreciate it when others do. I’m not talking about the average “my boss sucks” update, but ones which are funny, thoughtful, or both.

One day we’ll look back, as we did at email, and wonder how we lived without status updates.

By then we’ll be swishing our arms or doing up a button to update our page—nothing as archaic as actually tapping it out on a keypad.

I’m not quite sure how I feel about all this. Maybe I’ll update my Facebook status to reflect that.

Podcast: Facebook, Hitler and iPad Grandma

By | November 22, 2011

Thispodcast is from my weekly slot on Radio Australia Today with Phil Kafcaloudes and Adelaine Ng, wherein I chat about:

  • Facebook’s new initiative: a deal with the devil or a whole new web?
  • YouTube takes down copyright infringing-content. Including all those Hitler parody videos
  • 99 year old woman gets iPad for birthday, writes limerick
  • Connecting to the social web on the go: lots of people are doing it. Soon you’ll be able to do it via your clothing.

To listen to the podcast, click on the button below. To subscribe, click here.

Loose Wireless 100423       

I appear on Radio Australia Today every Friday at about 9.15 am Singapore time (that’s 0.15 GMT/UTC.) There’s a live stream of the broadcast here, or find out your local frequencies here.

How to Not Sweat the Mobile Office

By | November 22, 2011

(This is a copy of my Loose Wire Sevice column, produced for newspapers and other print publications. Hence the lack of links.)

By Jeremy Wagstaff

I do a lot of work on the road, including setting up offices from scratch. What I’ve learnt—and the mistakes I’ve made—could fill a book, so maybe I’ll write one.

But here, for now, are some tips I’ve found useful about working on the road—especially if you’re on the road for any length of time, or setting up your stall in a new place, temporarily or permanently.

The first thing to do is to get a local SIM card asap. Roaming fees remain ruinous. More of that in a later column.

The other is to get a dongle. Nowadays, it’s really easy to get your laptop connected to something approaching a broadband Internet connection.

HSDPA is the prevailing technology for this—you don’t need to know what it stands for, because it’s already on the way out—via a SIM card inserted in a little thumb drive that slots into your USB port. More commonly known as a dongle.

Nowadays you can get these for very little, along with a prepaid account. You often have to buy the dongle, which might or might not be usable in a new country.

Either way, you’ve got connected.

If you’re setting up a whole new office then get your staff onto Google Apps.

This is a suit of online programs that is basically Microsoft Office–for free, and open to real time collaboration. (Recently Google souped it up a bit and added a tool for drawing.)

All you need is an Internet connection. (Google Apps can be used offline, but this is in the process of being changed, so it might not be working for a while.)

If you want to do it with a bit of style, install Google Apps on your own domain (cooldudes.com) so all your new staff have email addresses that end in that domain; they can also then share all their contacts etc.

The non-domain version is called Google Docs and works fine. If you’ve all got Gmail accounts then it makes sense to stick with that.

Google have done a good job with this suite, but it’s not perfect. Don’t expect all the bells and whistles you’d usually get for spreadsheets and documents. But it’s fine for most needs.

Make sure staff get into the habit of saving documents with useful, consistent names and putting them in shared folders that others can find. Maintain a policy of limited documents and constant weeding so things don’t get lost or forgotten.

Hardware-wise, get people netbooks. They should be more than enough and this allows them to take them home to work/play on there. (Ensure they’ve all got antivirus on them, and tell them you’ll punish them severely if they install rubbish on them.)

And then wow them by buying an external monitor—Samsung, Philips and others do relatively small screens for about $100.

That doubles the amount of screen they’ve got to play with and wins you grateful looks from staff who’ve either never had two screens before or have them but never expected such an enlightened boss.

A tip: check the weight of the screen, as they vary widely. Some are light enough to carry with you between assignments. If not, you can always get a small 7” Mimo Monitor which gives you that extra bit of desktop. Mimo tell me they’re coming out with a larger one this month or next.

Printers are not an easy problem to resolve, but you should be able to get a scanner, printer, fax and copy machine, all in one, for about $120. You can either thread USB cables around your office or splash out on a wireless router that has a USB slot in the back.

(Wireless routers let you connect all your computers together via WiFi.)

This should, in theory, allow you to connect said scanner/printer/fax/copier into your network meaning anyone can use it. Expect a bit of pain here.

Other things I would buy to make your new mini-office more productive: decent mouse pads—nothing worse, or less productive, than staff sliding their mice across overly reflective desktops or books.

If they’re taking their netbooks home, then buy them the mains cable that sits between the netbook’s power adapter and the wall. This means they don’t have to dive under the desk to remove the power cable, and instead can just unplug the adapter as it sits behind their netbook.

Cost of cable: about $1.

I also buy headsets for landlines. These are cheap and save your staff’s necks.

And a non-stapler clipper, which uses reusable clips, saves you pulling staples out of paper and makes every document look snazzy. Cost: $1.50.

Lastly, buy a label printer. They may be a bit pricey—well, the labels are—but they make everything look so much better, and give your office a professional shine that will make your staff work harder and not want to go home in the evening.

Good for them. Now I’m off to the hotel pool.

Podcast: Privacy and Twitter

By | November 22, 2011

This podcast is from my weekly slot on Radio Australia Today with Phil Kafcaloudes and Adelaine Ng, wherein I chat about the issues of privacy concerning an inappropriate tweet, Google’s indexing of recent tweets, and some iPhone apps that let you spot celebrities.

To listen to the podcast, click on the button below. To subscribe, click here.

Loose Wireless 100416

I appear on Radio Australia Today every Friday at about 9.15 am Singapore time (that’s 0.15 GMT/UTC.) There’s a live stream of the broadcast here, or find out your local frequencies here.