[Reuters] Sliced and diced, digitally: autopsy as a service

By | August 24, 2013

A piece I wrote for Reuters. 

Sliced and diced, digitally: autopsy as a service

SINGAPORE | Tue Aug 20, 2013 4:57pm EDT

Aug 21 (Reuters) – Malaysian entrepreneur Matt Chandran wants to revive the moribund post-mortem by replacing the scalpel with a scanner and the autopsy slab with a touchscreen computer.

He believes his so-called digital autopsy could largely displace the centuries-old traditional knife-bound one, speeding up investigations, reducing the stress on grieving families and placating religious sensibilities.

He is confident there’s money in what he calls his Autopsy as a Service, and hopes to launch the first of at least 18 digital autopsy facilities in Britain in October, working closely with local authorities.

Around 70 million people die each year, says Chandran, and around a tenth of those deaths are medico-legal cases that require an autopsy. “That’s a huge number, so we’re of the view that this is a major line of services that is shaping up around the world,” he said in an interview.

The poor common perception of autopsies has undermined their commercial appeal. “Unfortunately, because the process of the post-mortem is seen as gruesome, one tends to ignore that,” says Chandran.

Humans have been cutting each other open for at least 3,000 years to learn more about death, but the autopsy has never been widely embraced outside TV crime dramas. Surgeons in 18th century Britain, for example, robbed graves for corpses to dissect, some even commissioning murders when supplies dried up.

By the 1950s, the autopsy was at its zenith, with pathologists performing post-mortems on more than 60 percent of those who died in the United States and Europe – helping uncover more than 80 major, and perhaps thousands of minor, medical conditions.

But the number of autopsies has fallen steadily: Today, fewer than 20 percent of deaths in Britain are followed by autopsy, and most of these are ordered by coroners in cases where the cause of death is unclear or disputed.

The fall has been blamed on a growing distaste for a procedure regarded by some as crude and outdated – a feeling fanned by the public discovery in Britain in 1999 that medical institutions had been retaining organs and tissue after post-mortems for decades.

DIGITAL MAKEOVER

Chandran, 45, wants to change all this by simply connecting his company iGene’s 3D imaging software to any standard medical CT or MRI scanner. An expert can then inspect the virtual cadaver in 3D, removing layers of cloth, skin and bone with a mouse or by gestures on a tabletop touchscreen.

The advantages, Chandran says, are considerable.

The digital evidence remains intact and can be reviewed; experts can more easily spot and identify fracture, foreign objects such as bullets, and the tips of knife wounds; and grieving families can swiftly learn how their loved ones died and without having to cut open the body.

iGene isn’t the first to run a scanner over a corpse. Radiology has been used on skulls for 30 years, and Israel first introduced the concept of a virtual autopsy in 1994. The U.S. military started conducting CT scans of all soldiers killed in Iraq and Afghanistan in 2004 in addition to traditional autopsies.

The results have been encouraging. Researchers from University College London concluded that in fetuses and individuals aged 16 and younger, a minimally invasive autopsy incorporating an MRI scan identified the same cause of death as 90 percent of traditional autopsies.

COMMERCIALISE

But iGene is, Chandran says, the first to package the process and offer it commercially as a suite of services that stretches from the moment of death to the delivery of a post-mortem report.

His company provides a software suite that uses existing medical scanners from the likes of Siemens, General Electric, Toshiba and Philips. These form the heart of iGene’s digital autopsy facilities which the company plans to build close to UK mortuaries. The first will open in October in the northern English city of Sheffield.

A spokesperson for Sheffield City Council confirmed it was working with iGene on such a centre, but declined to give details.

Chandran says his company will spend around $77 million to build and run the facilities and will make its money from those cases where a coroner demands a post-mortem. About 200,000 deaths require autopsies each year in Britain, he said.

Next of kin will be given the option of a classical autopsy, paid for by the state, or a digital autopsy, costing about 500 pounds ($780) and paid for by the family.

SKEPTICS

Not everyone believes the digital autopsy is ready for prime time. Some question whether it can spot some diseases. And even a pioneer like Guy Rutty, chief forensic pathologist at the University of Leicester and the first to use CT images as evidence in a criminal trial, says that while demand may be growing there are limits to what a digital autopsy can do – particularly determining where and in some cases when a patient died.

“There are centres providing such services, but others have been more cautious and are still at a research stage,” he said in an email interview.

Chandran and his team are undeterred. They say the digital autopsy facility combines with other non-invasive diagnostic tools such as angiography and toxicology.

Pramod Bagali, chief operations officer of iGene’s parent company InfoValley, says the system is “a complementary method, not a complete replacement” to traditional autopsies, but could handle 70 percent of routine cases. The others could be done digitally to start with and then a decision could be made about whether to open up the body. “It’s not replacing one flawed system with another,” he says.

Crucially, iGene offers a business model that overcomes concerns that scanning corpses is expensive, says Chandran. He estimates his UK operation will be profitable within three years. But that, he says, is just the start. By then, he says, he hopes to have built at least 10 more facilities in his native Malaysia, with interest also from the Middle East, Latin America and elsewhere in Asia.

“The potential for this is global,” said Mark Rozario, CEO of Agensi Inovasi Malaysia, a government body which this year bought a 20 percent stake in iGene for $21.5 million.

SUPPORTERS

Chandran and his supporters see this as the beginning of his innovation, not the end of it. The digital autopsy facilities are nodes in a broader ecosystem Chandran likens to Apple Inc’s iTunes.

Michael Thali, a Swiss academic who has been promoting a “virtual autopsy” for more than a decade, said he tried and failed to get the scanner makers interested in developing such services. Now an adviser to iGene, Thali says this leaves open the field to other companies to deliver improvements in the chain of examination.

“The future will be for smaller companies who are bringing a service for this niche,” he says. “The most important thing is that you have a real chain based on IT.”

This is some way off – and may never happen.

Milos Todorovic, lead analyst at Lux Research and a specialist in medical innovation, says that while iGene’s approach is intriguing, it faces hurdles – not least the fact that the company is starting from scratch in an expensive business. “A lot of things would have to fall into place for them to be able to succeed with something like this,” he said.

That isn’t stopping Chandran from dreaming big – including the idea of scanning the living as part of any regular medical checkup.

“Just like a birth certificate starts with the birth of a baby, the end of a person’s life will end with a report in which the 3D body of a person is captured,” he said. “In that way we can archive every person born on this planet.”

How Big is Google+?

By | July 25, 2013

I’m not convinced, based on anecdotal evidence but nothing more, by stories like these that Google+ is gaining on Facebook and overtaking twitter: 

But how to measure it? It’s not easy. 

One way, I figured, was to look at the most popular pages/profiles on the three services and compare them. This wouldn’t be perfect, but I thought would be as good an indicator as any at how mainstream Google+ had gotten, both in terms of followers of the main kinds of people, things and products popular on other services, but also indicative of how those brands/people felt about Google+. It might also reveal whether Google+ is attracting a different kind of person/product/brand/interest. 

Of course, it also doesn’t say a lot of things, Maybe the tail is a different shape on Google+. Maybe the layout of Google+ doesn’t so easily lend itself to following/liking/adding to circling/+ing pages. But it kind of does: in fact, Google+ is baked into so much other Google stuff these days that it’s hard not to like, as it were, pages, comments, stuff. I’d argue that it’s easier to do that. 

So I went ahead, selecting the top 20 pages on each according to SocialBakers. Most were celebrities, of course, and most overlapped — meaning they featured on more than one service. If they only featured on one, I dumped them (eg ‘Facebook for every phone’ is massive, 274 million Likes, but not really relevant to this exercise.) 

My conclusion in short: Google+ is way behind both Facebook and Twitter. No way is it getting close, at least based on this metric. (And only this metric, so far.) 

My longer conclusion: 

  • of the 48 profiles measured, only 8 were more popular on Google+ than on Facebook. 
  • of the 48 profiles measured, only 9 were more popular on Google+ than on Twitter. 
  • These includes photographer Thomas Hawk, Google’s Vic Gundotra and Larry Page, Richard Branson and, Hugh Jackson. A motley group. 
  • Most mainstream celebs had way more followers on Twitter than Google+: 
    • Britney Spears (4x)
    • Bruno Mars (9x)
    • Cristiano Ronaldo (7x)
    • Justin Timberlake (34x)
  • Most mainstream celebs had way more followers on Facebook than Google+: 
    • Barack Obama (12x) 
    • Beyonce (1,774x) 
    • Britney Spears (4x) 
    • Bruno Mars (20x) 
    • Cristiano Ronaldo (22)
    • Kim Kardashian (7x)
    • Lady Gaga (8x) 
    • Usher (8x) 
  • Quite a few celebrities don’t seem to have bothered with Google+ at all, as far as I can see. 
    • Eminem
    • AKON
    • Beyonce
    • Jennifer Lopez
    • Justin Bieber
    • Katy Perry
    • Linkin Park
    • Nicki Minaj
    • P!nk
  • Even those who score big on Google+ score bigger on other services. Here’s Google+’s Top 4 :
    1. Lady Gaga – 8x as many fans on Facebook, 5x on Twitter
    2. Britney Spears – 4x on Facebook and Twitter
    3. David Beckham – 5x on Facebook, but negligible on Twitter (unless you count his wife) 
    4. Snoop Dogg – 5x on Facebook, 2x on Twitter
  • Although it may not mean much, adding together all the likes/followers etc for the 48 profiles counted, the totals convey, I suspect, a pretty good idea of the difference in popularity: 
    • Facebook: 1.6 billion
    • Twitter: 612 million
    • Google+: 130 million
  • The number of likes (well, pluses/circles) that would get you top spot on Google+ — 7.3 million — would only rank you about 600th on Facebook (Oasis, say, or Cuddling.) 
  • Another thing to do might be to measure the activity on these pages — when last uploaded, likes/retweets etc — but that’s for another day. 

This is just a personal project, and not affiliated with my employer. I’d welcome thoughts and insights which help hone this approach, or ditch it in favour of a better one. 

Google Alerts Drops RSS Delivery Option

By | July 4, 2013

Barry Schwartz of Search Engine Land points out that Google Alerts Drops RSS Delivery Option, which is pretty upsetting. The message says that “Google Reader is no longer available,” and says users need to switch to email alerts.

Screen Shot 2013 07 03 at 4 11 08 PM

Seems that Google is either just dumping RSS wholesale or that the feed engine that ran the RSS alerts was part of the Reader infrastructure. (You can still subscribe to Google News alerts by RSS, and news search terms, it seems, so I have no idea what the link is.) 

As commenters point out, this is going to break a lot more than simply Google Alerts. A lot of websites embedded feeds into their sites using Google RSS alerts:

Screen Shot 2013 07 03 at 4 08 11 PM

It’s an odd state of affairs for Google, which either didn’t anticipate the backlash or is so intent on chasing Facebook that it doesn’t care.  

Another option suggested by commenters: Talkwalker Alerts – The best free alternative to Google Alerts. It even looks like Google Alerts: 

Screen Shot 2013 07 03 at 4 10 30 PM

Haven’t tried it but seems to offer the goods. 

The rebirth of RSS?

By | July 24, 2013

This is a column written for the BBC World Service (here’s the show.). Views are my own, and do not represent those of my employer, Thomson Reuters. 

I’ve been wrong about a lot of things, but I’ve been particularly wrong about something called RSS. RSS is a simple standard, dreamed up during the halcyon days of the social web when there were enough interesting people writing blogs for it to become somewhat onerous to drop in, as it were, to see whether their website had been updated. In other words, there was a critical mass of bloggers to take blogging into the mainstream, but there was no easy way for the medium to scale from the point of view of readers. It was like everyone printing their own newsletter but asking interested readers to drop by their office every so often on the off-chance that a new edition had been published. 

So RSS, short for really simple syndication, was born. Essentially it wrapped up all the blog posts into a feed, a bit like a wire service, and pumped it out to anyone who wanted to subscribe. It worked brilliantly, but contained within in the seeds of its own — and, I would argue, social media’s — demise. 

The problem was this: As RSS became more popular more blogs used it. And websites. Reuters has a dozen or so; the BBC too. Soon every website was expected to have at least one RSS feed. Software called Readers became the main way to digest and manage all these feeds, and they worked well. So well  that Google got into the game, and soon dominated it. But adding feeds was still a tad awkward, but really RSS’ demise was, in my view, because of something else. 

As social media grew — I’m talking the early years here, when blogging was the preferred medium of expression, and when a certain civility held sway — it contained essential contradictions. Not everyone could be a creator, because then no one would have time to read what everyone else had written. A few kings and queens of social media emerged, and while a long thin tail remained, for the most part blogging simply grew to become like what old media was. Lots of “Talent”, lots of unrecognised talent.

In its place grew a different kind of content that could be more easily commercialised — the breadcrumbs of daily life, the links we share — which we now think of as Facebook, Twitter, Kakaotalk and WhatsApp. Content has become shorter,  and while some of those tools initially used the RSS standard to deliver it, for the most part each became a walled garden, largely fenced off from each other and driven by the value in the data that we shared, wittingly or unwittingly. 

So back to RSS. RSS is still with us, though Google is canning their service soon (eds: July 1). I am a tad upset, having predicted RSS would sweep the world. I was wrong in that, failing to take into account that content, like everything else, will tend to cater to shorter attention spans and the economics of the marketplace. But I do have hope that RSS won’t die off entirely. There are glitzy tablet apps for those who like their reading to come with big pictures and swooshy noises when you turn the digital page. A host of companies, including, ironically the once undisputed kings of the walled garden, AOL, are launching readers for Google refugees. 

I for one still need to fix some problems with my own RSS habits — the tendency to acquire new ones, the failure to read the ones I do subscribe to — but at least some people somewhere thinks there’s life in a daily diet of serious, lengthy reading without lots of eye candy.