Here’s the hot news for a Monday: PR firm Edelman has teamed up with Technorati to develop localized versions of their offering in German, Korean, Italian, French and Chinese. Edelman’s PR teams worldwide will retain exclusive use of these sites as they are being developed, beginning with French this summer. These localized versions – which … Read more
Disastrous news for instant celebrities everywhere: Being mistaken for an Internet pundit on the BBC can bring you to the attention of the wrong people. Our hero Guy Goma, whom we (mistakenly) called a taxi driver when he was in fact an expert in data cleansing when the BBC mistook him for an Internet pundit … Read more
Systems — especially warning systems — need to work perfectly, or not at all. Take Thailand’s new tsunami early warning system, which recently failed a trial because busy phone networks took hours to deliver vital SMS messages, while some some warnings sent by fax didn’t turn up at all, according to AFP. (More on the … Read more
Bobbie Johnson, technology correspondent at The Guardian is reporting that Blue Security is killing off the Blue Frog, saying it “could no longer continue to operate in the face of an escalating threat to the internet from a malicious Russian spammer known only as PharmaMaster.” The Blug Frog had been under serious attack from PharmaMaster, knocking … Read more
Should PR people read blogs? Or more specifically, should PR people read the blogs of those people they’re pitching? Or, more specifically, should PR people read the blogs of people they’re pitching and take personal events, comments and references into account when they’re making their pitch? Answers to the first two questions are pretty obvious, but … Read more