I used to think that small programs that sat in your computer’s memory and could be accessed quickly by a keystroke were the future, but nowadays I’m not sure that’s true. At least, they’ve got to be real careful. If they’re not, they end up looking and behaving dangerously like adware.
An example that steers dangerously close is Babylon. Once a service with great promise, and still used by at least one of my friends, Babylon offers access to all sorts of online content — dictionaries, thesaurii, Wikipedia entries — just by highlighting a word in any application and hitting a couple of keys. A wonderful idea, and, with so much great reference material online, something that should by now have come into its own. But the experience falls short.
Install the software and you immediately get a pop-up suggesting you buy the product. It’s strange how out of sync that sort of behaviour is in today’s more demanding, less patient world. And while the information Babylon retrieves for you is impressively large, it’s probably too large to be useful. Nowadays we need surgical strikes on information, not carpet bombing.
Given it’s supposed to be a writer’s and browser’s tool, the occasional pop-up balloon from the system tray doesn’t help either. I don’t want programs blitzing me with reminders that the program is there, or that I am still using a trial version. This behaviour is, frankly, so 1999 it’s not funny.
Needless to say, I uninstalled the software within ten minutes. Or at least I tried to: Babylon has a few more tricks up its sleeve to make sure that isn’t as painless as installing it.
First off, there’s no uninstall shortcut in the Start menu, only the application that sits proudly alone outside a folder:
This approach–not putting a shortcut inside a folder along with an uninstall link–always strikes me as the refuge of the pompous and delusional. Microsoft does it; Adobe does it; Real does it. They could just about get away with it. Everyone else is kidding themselves.
So, it’s to the Add or Remove Programs folder, which, under XP, always takes so long to load it gives you time to wonder why you haven’t switched to a Mac already. And there, one finds two more surprises from Babylon:
Firstly, there are two entries, not one in the list:
Interesting. I don’t recall for a while coming across a program thinking it carried that kind of weight. More pumped up self-importance, I fear.
That’s not the end of the fun. Click on the first of these and instead of the usual confirmation box about uninstalling, you’re given one last chance to cough up:
I’m pretty sure that breaks all sorts of user design rules. It’s annoying: Why would someone who had gotten this far in uninstalling suddenly say to themselves “Doggone it! What was I thinking? Why don’t I just buy the thing instead?” By now I’m regretting even downloading Babylon to start with. All I wanted, for Chrissakes, was a decent Thesaurus.
The truth is that software has now learnt to fit better to the way we work, and not to intrude in the way that Babylon does. Look at browser widgets or the Mac’s Spotlight, or even Answers.com’s 1-Click Answers. Luckily, perhaps, Babylon’s lack of manners stands out because it’s just not how programs are written these days.