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Podcasting Is Big, Led By Mac Lovers

Podcasting is big. Well, not as big as paying bills online, but almost as big as blogs. According to Nielsen//NetRatings (PDF file), 6.6 percent of the U.S. adult online population are downloading audio podcasts. That’s more than 9 million people. But in case you get all excited about that, compare it with viewing and paying bills online (51.6 percent) or online job hunting, (24.6 percent). Still it’s bigger than I thought. Videocasting is also popular, at about 4 percent of the population, which is slightly less than the blogging population (4.8 percent) and a touch larger than the online dating population (3.9 percent). Most of theseContinue readingPodcasting Is Big, Led By Mac Lovers

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