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The U.S.’ Next Big Thing: SMS-TV

No question that the U.S. is ahead on lots of cool stuff, but it has yet to be subjected to the world of SMS-TV. SMS-TV is when TV programmes let viewers vote, or submit competition entries, by text message, usually via a premium number. I have to admit I’ve never done this, but a lot of TV programs have it now, both in Asia and Europe, and it’s clearly a big revenue earner. Says Idan Miller, SVP at zone4play, an SMS-TV supplier: “While SMS-TV isn’t yet a household product in the U.S., throughout Europe it is huge, and the U.S. is next. For [reality show]Continue readingThe U.S.’ Next Big Thing: SMS-TV

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