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How to Rip People Off Like Disney World

If you’ve ever visited Disney World, or some other overpriced resorts (last year I visited Warwick Castle and Legoland in the UK, both appallingly people-traps) you’ll have done what I did: vow never to come back. Of course, the companies running these places both know that and don’t care — which is why they are ripping you off royally while they can. Seethu Seetharaman, an associate professor of management at Rice University‚Äôs Jesse H. Jones Graduate School of Management, calls it a variety-seeking market and says it doesn’t just apply to tourist attractions: Turns out that the resorts in Orlando are in a market whereContinue readingHow to Rip People Off Like Disney World

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