It calls them ‘vertical search destinations’ to ‘provide niche audiences with essential search results, versus the typically exhaustive returns from other search engines’:
- the trendy www.teenja.com for teens;
- the more studious www.gradewinner.com for “tweens;”
- and www.24hourscholar.com for college students.
Two additional resources are dedicated to parents:
Here’s LookSmart’s philosophy: “LookSmart believes that search on the Web will become increasingly vertical and personal. Consumers turn to the Web in search of essential content, be it related to a hobby, work or education,” says Debby Richman, senior vice president of consumer products for LookSmart.
The idea is to ‘tightly integrate’ these engines, or ‘destinations’ (kinda blurs the distinction between a search engine and a portal, eh folks?) via Furl, LookSmart’s consumer online filing cabinet. I’m not quite clear how that tight integration is going to work, but it will be interesting to watch.