Tag Archives: IPod software

Is Microsoft Censoring Windows 7 Tweets?

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Intrigued to see that Microsoft has turned a page of its website over to “What people are saying about Windows 7”:

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The page is designed a bit like twittefall: a cascade of seeminlgy “live” tweets (their dates and times of posting cleverly removed from the cascade.)

Amazingly, 99% of the comments are positive, or at least neutral:

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So I thought I would check to see whether the feed has some filtering. The feed seems to include comments going back several days (the one above is six days old), so I thought it fair to search over that same period. A more nuanced picture emerges. “Windows7 sucks,” for example, throws up at least 20 tweets in the past week, none of them visible in the cascade.

So clearly some sort of filtering is going on. To check I sent out this faux tweet from an unused account and haven’t, 30 minutes on, seen anything:

#windows7 win7 is a disaster. uninstalling it right now

As Lydia Pintscher points out at Amarok Blog, this filtering and pseudo-conversation is all quite unnecessary. It’s clear the majority of people actually quite like Windows 7 (though I’d be interested in their reactions in a few months; my experience down the track has been less impressive.)

The point is that Microsoft would be foolish to allow an unfettered feed—people would quickly cotton on and put all sorts of rubbish in there.

But if it tries to pretend that the page is somehow live, and that it’s a conversation, then they also need to be smarter about reflecting the full range of views out there.

They also need to understand the organic nature of hashtags. The Microsoft website asks users to “join the conversation” by including hashtags #win7 or #windows7 in their tweets—which many were already doing, it’s an obvious step to make—but they also asked those who had bought Windows 7 to include the hashtag #igotwin7.

So far, the number of people who have is, er, two; one of them is Microsoft itself:

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Social media lesson #4: You can start a conversation but you can’t control it. Try and you look silly. 

Podcast: Instant Messaging

Here’s a podcast of a piece I did for the BBC World Service on instant messaging, based on a blog posting I made here. If you want to subscribe to an RSS feed of this podcast you can do so here, or it can be found on iTunes.

Thanks for listening, and comments, as ever, welcome.

News: Software turns iTunes Into MP3 Downloader

 Sometimes I wonder whether it’s ever going to be possible to produce a watertight way of limiting access to digital music. Take Apple’s very popular iTunes, for example. CNET reports that an independent software developer has created a program that lets users of iTunes for Windows grab song files from other people on a computer network, using a streaming feature already available in iTunes. The MyTunes software fits neatly into iTunes and, unlike Apple’s software which makes no permanent copy of the song, captures that “stream” of music, making a copy that can be burned to a CD, uploaded to the Net or streamed to another PC.
 
As CNET says, “while stream recording is not new–a myriad programs exist for recording Web radio and other streaming Net services for Windows and Macintosh computers–the ease with which the MyTunes software fits into iTunes pushes the experience to a new, and perhaps legally risky, level. Running the program makes creating your own MP3 songs from someone else’s collection as easy or easier than grabbing MP3s via traditional file-swapping software like Kazaa. That could complicate things for Apple, which depends on the music industry’s support–and indeed, has won unprecedented kudos from labels and artists–for its iTunes music store.”