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Updater Fever

I sometimes wonder what software companies—Apple, Google, Microsoft, Yahoo!, they’re all the same—want from their customers. I spend enough time with novice users to know how confusing using computer software can be. Especially online: It’s a scary world out there (they’re right to be scared) but these companies, which should know better, make it more so. By trying to hoodwink into using their products they are undermining users’ confidence in using computers in the first place. If they keep on doing this, expect more people to use computers less—and certainly to install less software, or experiment in any way online or off. Take what justContinue readingUpdater Fever

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