Apple Takes on Evernote?

Apple’s update to OSX allows users to import Evernote notes into Notes (if you see what I mean) painlessly and effectively: Import your notes and files to the Notes app.

As far as I know, this is the first time an app with some heft has included this capability — there are third party tools for OneNote, but no native functions. 

To me, this is the first serious challenge to Evernote, since why would you bother with Evernote if you’re an iOS and OSX user? 

There are limitations, I suspect. I can’t find any way to add tags and it seems the tags preserved in an enex/xml file are lost on import. That’s a showstopper for me. And of course some of the deeper features of Evernote aren’t there — saved searches and what have you. And if you use Android and/or Windows this is not going to help you.

But I suspect the bigger thing for most heavy users will be a sigh of relief that a player like Apple sees it worthwhile to add this feature. For many users there’s been growing disquiet as to just how  long ‘Ever’ means for the company, and the ramifications for their vast Evernote collections.