Are We Too Obsessed With Our Cars?

More stuff from the observant and thought-provoking Nokia researcher Jan Chipchase: drivers protecting their cars in Beijing from urinating canines: 

Beijing, 2008

As Jan points out, lots of issues arise with this: how confused must dogs get that their choice of territory markers move around? (Or maybe that’s exactly what they want—expanding territory without them having to do anything.) But I guess for me is the weird thing that people have over their cars these days. Cars seem to be much clearner than they used to be.

Even in dusty, messy places like Jakarta you knew you could always beat the other guy to a spare corner of road just because you cared less about your car’s bodywork than he did. Here in Singapore people’s cars are so shiny you could eat off them. Apartments may look a mess but the car—the most visible reflection of people’s affluence—is glittering.

Then there’s the thing about hotels, restaurants and clubs allowing the owners of fancy cars to park right outside the lobby. Never quite understood how that works in practice. How do you know whether your car is fancy enough to merit this treatment? Would my Kijang KF42 cut it? It had a chrome trim thing going on which I thought was quite fancy.

Jan Chipchase – Future Perfect: Ownership = Target

14. July 2008 by jeremy
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