Sleazy Linkers Lose An Ally

Seems as if there’s a bit of a groundswell building against internal links, which I got all upset about a few months ago. (internal linking is where you place a link on a word like, say, Google, but instead of actually linking to Google you link to another page on your own blog about Google.) Amit from Digital Inspiration points out that

Valleywag, the Silicon Valley gossip blog that everyone hates but still reads, always practiced excessive internal linking but good sense prevailed at Gawker and they have suddenly changed that habit.

Amit also points to Shane at the Daily Telegraph, who is complaining about the same practice. Etre.com points out how brazen TechCrunch are at doing it, but points out that Mashable and Engadget continue to do so.

I find it personally annoying because I tend to drag links into PersonalBrain or elsewhere and expect a link that says ‘Flock’ to go to Flock. But it’s also dishonest, like putting an EXIT sign over a door in a shop which instead goes into another part of the shop. It’s against the principles of the net, and, frankly, tells me that something is wrong in the state of Web 2.0 if this kind of thing is considered acceptable or even good practice.

What to do? Maybe a name-and-shame list until these recalcitrants start respecting the intelligence of their readers?

A Lesson from Valleywag – Good Linking Etiquettes | India Inc.

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All opinions are my own, and not necessarily those of Thomson Reuters.

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