Is business networking site Congoo resorting to spam to build its user base? I suspect it is.
Congoo is on one hand a good idea — a place to gather and monitor content on your industry, including content that is usually subscription only (like WSJ.com, who publish my weekly Loose Wire column.) But it’s also a networking tool — indeed, its blurb emphasizes that over the content:
But I don’t like being spammed, and I think Congoo may be doing that. Of course, they’re not alone in being accused of spamming — the likes of Plaxo, Zorpia and other networking services make it overly easy for a new recruit to send an email blast to everyone in their address book without them realizing it. To me that’s spam. Even Facebook isn’t entirely blameless: Add any application to your profile and you’re usually within a whisker of spamming all your friends unless you’re alert and scout around for the “skip” button.
But Congoo seems to be taking a different, and in a way more openly spammy, approach. It’s emailing non-subscribers — apparently at random — inviting them to join the network — with no apparent invitation from an existing user, or even a personalized email to indicate the recipient is being chosen for a specific reason. Here’s part of what I got this morning, from someone called Rebecca Simpson, identified as “Manager Network Development”:
We would like to formally invite you to add your professional profile on Congoo. You may recognize many of the professionals already featured: Media & Advertising Healthcare Internet Finance Technology Politics & Law
Rebecca’s Congoo profile says she has “specialized in working with press and media outlets to distribute information. I have also organized and executed guerilla marketing campaigns as well as developed proprietary systems and methods for measuring ROI on Web buzz.”
That may be so, but frankly I’m not impressed at this particular pitch. No attempt is being made to categorize me, as I’ve shown only an amateur’s interest in healthcare, and my grasp of law goes no further than thinking ‘tort’ must be in some way related to the word ‘retort’. And I’ve had no prior dealings with Congoo that I can recall aside from several pitches from their (somewhat, er, insistent) PR company, whose own contact database could do with some consolidating.
It appears I’m not alone in thinking this might be a bit too spammy to be decent business practice. The net-abuse mailing list last week collected four examples of an identical message from one Heather Faulkner, who also happens to carry the title of “Manager Network Development” (how many managers of one department are you allowed? I’m not really up to date on that kind of thing), while the spam manager at AKBK Home captured more than 50 in a few hours.
And then there’s Congoo’s own policy on spam, of which this seems itself to be a transgression:
Congoo is concerned about controlling unsolicited commercial e-mail, or “spam.” Congoo has a strict policy prohibiting the use of all Congoo mail accounts to send spam.
I’ve asked Congoo for more information on this, and on their policy about emailing people. At best, I’ve got it all wrong and it’s all a big mistake. At worst, it’s a pretty poor display of a networking site trying to build its base through tactics that make it little different to those of a Viagra salesman. Times may be tough amidst the runaway success of something like Facebook, and the critical mass of LinkedIn, but stoop low and there’s no way back to standing straight.