Tag Archives: Manufacturing

Computers: Right Back Where We Started

A lot of my time is spent writing for and talking to people for whom the computer remains a scary beast that is best kept at arm’s length, or, better, in a closet. I feel for these people because I’m not naturally a techie myself. I failed science and math in school and almost certainly… Read More »

Love Hertz, Cos I Don’t

Booking online is, sadly, still sometimes as mindless and time-wasting as dealing with an automated phone system. I’ve just tried to book a rental car online for the UK. OK, so Christmas is a busy time, but some of these sites take so long to navigate it would be quicker to walk. Actually, Budget and… Read More »

The Moleskine Report, Part II

Continuing to add material that I could not include, or could not include much of, in my WSJ.com, piece (which comes out today), here’s the second emailed reply that I thought might interest readers. It’s from Mike Rohde, a graphic and web designer, working for the international engineering and web services firm MakaluMedia, and I… Read More »

Kryptonite’s Task And The Real Cluetrain Lesson

For those of you following the Kryptonite – Bic Pen story (where customers found their supposedly impregnable bike lock could be opened with a cheap plastic pen, and quickly told the world about it via their blogs, while the company pretended it wasn’t happening) — it seems the company’s return program is getting into swing.… Read More »