This is the extended version of my earlier blog post. The BBC finally ran my commentary so for those of you who want more info, here it is: Think of it as product placement for the Internet. It’s been around a while, but I just figured out how it works, and it made me realise… Read More »
There’s some interesting chat about whether Google is in trouble, although none of the pieces ask the question that I think is the most important one. BusinessWeek points to the fact that none of its new products are really gaining traction, which may be less down to the quality of those products — Earth, Finance,… Read More »
Good piece by Publishing 2.0 » (Google Is Killing the Economics of Content) on how Google’s AdSense is killing the internet by driving the creation of sites that exist solely to squeeze money from AdSense. Here’s how it works in brief, based on Robert Weisman’s piece in The Boston Globe : A company amasses hundreds of thousands… Read More »
Amy Gahran over at Poynter blogs some more on annoying ads and tips on how to get rid of them. She also refers to John Battelle’s suggested alternative to IntelliTXT “to break out keywords for a given article in a separate box, and run that box at the end or to the side of the… Read More »
Where is the line between editorial independence and the advertisers who make a media publication viable? Forbes, DMNews reports (thanks Online Journalism.com), has started included ’embedded ads’ in its news stories via Vibrant Media, a specialist in contextual advertising. These ads are links matching related words — car, house, music, that sort of thing. With nearly… Read More »