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Teaching Kids to Get into Interactive Debt

Next mealtime, expect your kids to pester you to take out a loan on a new Scion. They’ll probably have filled in the forms for you. A month ago the NYT wrote about how a kids’ virtual world website, Whyville, was cutting a deal with Toyota to promote the Scion, allowing the youngsters to buy a virtual car in exchange for clams, the Whyville currency they earn by solving puzzles (read Heather Green’s piece over at BusinessWeek for a good overview of Whyville). If you’re having trouble following this, join the club: Think product placement in a kids’ version of Second Life. The idea hereContinue readingTeaching Kids to Get into Interactive Debt

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