Tag Archives: web spammers

Google’s Real Problem

There’s some interesting chat about whether Google is in trouble, although none of the pieces ask the question that I think is the most important one. BusinessWeek points to the fact that none of its new products are really gaining traction, which may be less down to the quality of those products — Earth, Finance, Chat etc — and more down to the fact that the whole point about Google for most people is keeping things simple:

The problem is that every time Google branches out, it struggles with the very thing that makes its search engine so successful: simplicity. The minimalist Google home page offers a stark contrast with the cluttered sites of key rivals Yahoo and MSN. People go to Google to find information fast. So Google can’t showcase its plethora of new products without jeopardizing this sleek interface and the popularity that generates a $6 billion geyser of cash from search ads. But the lack of exposure for its new products means only 10% of Google visitors use it for anything other than Web and image searches, says Hitwise.

To that I’d add the fact that it’s not just about exposure. Most people use the Internet for simple things, like finding stuff. They’re just not that interested in other things, however much we’d like them to be.

Meanwhile Robert Scoble wonders aloud why there is no real Google presence at the Gnomedex conference, a select gathering of developers and dweebs. And someone called SlashChick writes along the same lines as BusinessWeek, pointing out that Google’s approach of allowing employees to use 20% of their time developing new ideas may be fine when it’s a private, smallish company, but now it’s getting big won’t work so well if those projects make only a few hundred thousand dollars for the company. Alongside the earnings from AdSense, assigning employees to maintain these products will be hard to justify:

Once Google realizes they have to cut back and only continue development on the projects that did “stick”, inevitably, they will crush a few of their developers’ hearts. I have a feeling some of those developers may even become jaded and go out and start their own companies (sort of like the many software companies spawned by former Microsofties in Redmond.) Those companies may even grow to become quite successful. Hmm…

Good points, and it’s interesting to see how this view leaves Google vulnerable. Of course, it only needs one of these products to be vaguely as successful as search to draw enough users to justify it. And perhaps Google is hoping that one of its Microsoft-killers will kick in, and then the tables will be turned.

But all this rests on the idea that Google Search and AdSense continue their symbiotic relationship. The first provides dominant search, the second provides dominant ads that (for the most part) come from people using Google Search. AdSense would never have been successful were it not for Search, since the latter gets the eyeballs, the former brings in the cash. But what happens when one starts poisoning the other? What happens if AdSense starts to undermine the efficacy of Search? I’d argue this is already happening: web spammers are already successfully manipulating search results so that users visit their AdSense-laden web sites. This is happening with both ordinary search and News Search. Despite the obvious conflicts of interest here, most worrying for Google’s shareholders is the idea that its search engine may not be good enough anymore. Is this what’s keeping Google’s developers away from Gnomedex?

Ring Tones, Drugs and the Spamming of Google News

This week in the WSJ.com (subscription only, I’m afraid) I wrote about web spam — the growing penetration of faux websites that ride up the search engines and muddy the Internet for all of us. I based it around the recent case of subdomain spam, well documented by the likes of blogs like Monetize. Briefly websites controlled by one Moldovan hit the high rankings on several major search engines using techniques that are imaginative, but not exactly beyond the intelligence of savvy search engine builders. It’s not as intrusive as spam in your inbox but it’s trashing the web and undermining the usefulness of search engines.

But it’s not just ordinary search results that get spammed. It’s news. A search for “ringtones” on Google News, for example, throws up “free mono ringtones” as the top item:

Grt

(“Ringtone” throws up similar results.) Amazing, not only is it the top story but all the six “related” stories you can see as a green link below the four are from the same domain, advertising a range of goods that can hardly be lumped together with ringtones, including sildenafil and tenuate. (Searches of those words on Google News also have the same domain as top ranked, at least at the time of writing. Here and here. In fact the results for tenuate do not throw up a single news story; all eight matches are web spam.)

The sites in question are all subdomains of www.vibe.com, an online magazine which is indexed by Google news for its pieces on musicians. The pages that hit the top rank of results for ringtone and ringtones, however, are community messageboard pages, and clearly marked as such, which makes me wonder how either the web spammer is fooling the Google bots into indexing pages which are clearly not news by any definition, or why Google’s bots aren’t doing the job they’re supposed to be doing.

Yahoo! News’ search doesn’t do much better: Its first hit is a web spam site under the domain www.ladysilvia.net, which doesn’t even pretend to be a news site:

Yrt

(MSN’s news search comes out well, without any spam in sight, as does A9, which is basically the same engine.) But why are these sites getting indexed and included in news searches? I can only assume ringtones are such big business that it’s worth the web spammers doing their damndest to push their results up not only ordinary search rankings, but I would have thought Google and Yahoo! would be on top of this. Apparently not.