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Faux Blogs And The Art Of The Dupe

Are fake blogs savvy marketing tools or the thin end of a wedge that will undermine the credibility of all blogs? Dennis Nishi has a piece in Sunday’s Chicago Tribune about fake blogs or faux blogs, a topic I’ve blazed off about before. He points to Beta-7, a fake blog conceived, if that’s the right word, by the New York office of Portland, Ore.-based advertising agency Wieden & Kennedy. ”The blog was intended to create a buzz for Sega’s “ESPN NFL Football 2K4” game and draw attention away from Electronic Arts’ “Madden Football 2004″–the game that dominates the segment,” Nishi writes. “The Beta-7 blog and two othersContinue readingFaux Blogs And The Art Of The Dupe

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