Lost in Transmission

I dread to think how much eBay is paying Waggener Edstrom to handle press relations for their Toy Crusade. At least I think that’s what is being launched — all the press stuff I received this morning, including image-laden email, attachments was all in Chinese. Oh, except for the headline. I know I should, but …

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Wagging The Journalist Tail

I’m a bit late on this, but if you’re a journalist it’s an interesting glimpse on just how much effort PR puts into spin: Microsoft’s PR agency sends its memo on a Wired journalist to the journalist himself (the dossier is here). Much has been written about how it is normal practice to have PR closely …

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