The Proud Legacy of the New Web

My weekly column for the Loose Wire Servce. A few things I had to do this week brought me to the same conclusion: Companies that don’t get simplicity are struggling. First off, I have been writing a paper on social media. What we used to call Web 2.0, basically. Now that everything we do is …

Continue reading ‘The Proud Legacy of the New Web’ »

Markets May Be Conversations, But Weird Ones

My conversations with some quite senior PR people are often somewhat bizarre: stilted, me trying not to sound like I’m the ghost in their machine, the castle-wall destroyer, them so defensive about their product and brand they could easily be replaced by robots. Cluetrain Manifesto should be required reading for these guys. Or at least …

Continue reading ‘Markets May Be Conversations, But Weird Ones’ »