Tag Archives: the Arizona Daily Star

News: When Is A Newspaper Website Not A Newspaper Website?

 More on disguised branding, this time with newspaper-related sites. Steve Outing points out on Poynter that newspapers are putting up bloglike sites to appeal to the younger crowd, while playing down the site’s connections to the owner. Steve cites the Arizona Daily Star’s AZNightBuzz, where “there’s no indication on the home page that the site… Read More »