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At The End of The Day, It’s All About Clichés

We journalists are a boring, predictable lot. Whether we’re in the UK, US or Australia we all use the same clichés. Well, cliché, actually: ‘at the end of the day’. Knowing I was a sucker for monitoring the Internet cliché Factiva (co-owned by Dow Jones, who owns WSJ, the paper I write for) sent me their findings, based on their text mining technology, on clichés in the media for the first six months of this year. Their findings: “at the end of the day” (uttered both by writers and presumably the people they quote) dominates all English-speaking zones. The phrase was used more than 10,500Continue readingAt The End of The Day, It’s All About Clichés

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