Tag Archives: technology columnist

The Siri Thing

By | October 22, 2011

I was asked to pen a few lines for a Guardian journalist on why I thought Siri was male  in the U.S. and female in the UK. My quote was taken a tad out of context and so offended some folk who either didn’t know I was a technology columnist who makes a living out of irony and… Read More »

My PR Pet Peeves

By | April 12, 2006

On the whole, I find PR people to be great —  helpful, quick and thorough. But some have their quirks. I know I shouldn’t but I’m going to anyway. Here are some of my current pet peeves, all of them including examples I’ve collected over the past few days. Let me just first say that of the 100… Read More »

How To Eliminate Offline Swaging And Avoid A P-Punch

By | November 9, 2004

I read a lot of press releases in a day, but usually I try to read them in the early morning, because they seem to make more sense then. Don’t ask me why. But rarely do I enjoy reading a press release; they’re boring, self-promoting (of course), hard to decipher and often not closely related to my field… Read More »

How (Not) To Pitch A Blogger

By | August 19, 2004

I get a the growing feeling that we bloggers are being targeted more than we were by PR folk. Sure, there’s the Warner/Secret Machines/MP3 blog debacle, where a Warner employee used some hamfisted tactics to get some bloggers to write about a Warner act. But there are other tactics too, and some are more impressive than others. I… Read More »