Tag Archives: technology columnist

The Siri Thing

I was asked to pen a few lines for a Guardian journalist on why I thought Siri was male  in the U.S. and female in the UK. My quote was taken a tad out of context and so offended some folk who either didn’t know I was a technology columnist who makes a living out… Read More »

How To Eliminate Offline Swaging And Avoid A P-Punch

I read a lot of press releases in a day, but usually I try to read them in the early morning, because they seem to make more sense then. Don’t ask me why. But rarely do I enjoy reading a press release; they’re boring, self-promoting (of course), hard to decipher and often not closely related… Read More »

How (Not) To Pitch A Blogger

I get a the growing feeling that we bloggers are being targeted more than we were by PR folk. Sure, there’s the Warner/Secret Machines/MP3 blog debacle, where a Warner employee used some hamfisted tactics to get some bloggers to write about a Warner act. But there are other tactics too, and some are more impressive… Read More »