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Social media stress? There’s an app for that

A piece on how one marketing company is capitalizing on what it says is growing stress among social media users.  Nestle, purveyor of the decades-old KitKat snack, has launched an app it says addresses a growing problem among young social media users – giving them a break from the stress of posting updates by doing it for them. The software, Social Break, automatically sends random updates to users’ Facebook, Twitter and LinkedIn accounts. It will be officially launched in Singapore later this week and is free to download from kitkat.com.sg/socialbreak. While the application is a tongue-in-cheek marketing gimmick, the developers behind the software, ad agencyContinue readingSocial media stress? There’s an app for that

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