It’s early January, the first post of the year and already I’m feeling a bit weary of Web 2.0 and blogging. My ennui is really fear: fear that journalists don’t get blogging, that bloggers don’t get journalism, and that all of us are covering something that isn’t half as exciting as it was looked a year or so ago. First off, the sense the that Web 2.0 isn’t quite what it was cracked up to be. Word is out that more dot.coms are hitting the dust, or at least sniffing it: TechCrunch and VentureBeat both have something to say on the subject. My sense? Amidst
We all keep talking about the idea of conversations — the “market as a conversation” (as opposed to the companies shouting at us to buy their stuff) and, nowadays, as the blogosphere as the manifestation of this. The problem is: A conversation between whom and whom? And, more important, what happens when the conversation starts getting spun, as all conversations do? I’ve grown increasingly skeptical of the genuineness of this conversation: as PR gets wise, as (some) bloggers get greedy and (other) bloggers lose sight of, or fail to understand the need to maintain some ethicaleboundaries, the conversation has gotten skewed. I’m not alone in
Here’s the hot news for a Monday: PR firm Edelman has teamed up with Technorati to develop localized versions of their offering in German, Korean, Italian, French and Chinese. Edelman’s PR teams worldwide will retain exclusive use of these sites as they are being developed, beginning with French this summer. These localized versions – which will include keyword/tag search and more – will evolve into more robust public-facing sites that everyone will be able to access beginning in the first quarter of next year. Interesting. And, I have to say, puzzling. What is a PR firm doing developing content for what is basically a blog
(A podcast version of this post is available here.) Steve Rubel, powerblogger (does anyone blog more than Steve? No one in my feed list does) complains about how newspapers offer only partial RSS feeds: for those of you not following this, an RSS feed is a bit like a newswire, a stream of stories as they are published, arriving in the subscribers inbox (or reader software, or customised homepage, or dynamic bookmark folder. A partial RSS feed is a bit like a newswire that only gives you the first few paragraphs of a story, requiring you to go to the newspaper’s homepage (in my newswire
Well noted by Steve Rubel on tide turning against press releases in favor of blogging. He cites a recent post by Google’s associate general counsel Nicole Wong on Google’s blog: Google has come out swinging, defending their stance in the DOJ search data matter. However, they did not issue a press release. Rather they went with a blog post by Nicole Wong, Associate General Counsel. AP takes notice. I think the tide has turned. The press release is dying. Someone ought to do a study tracking daily press release volumes. I bet they’re decreasing in favor of blogging. He’s probably right. In a way blogs
Good list by Steve Rubel of Bookmarklets Every Blogger Should Have: Here’s a bunch of bookmarklets that I use every day in Firefox. I highly recommend them. To use these, drag each one individually into your Favorites or Links toolbar (in IE), or your bookmarks folder/toolbar in Firefox Good stuff. What I’d like to find is an extension to the toolbar in Firefox that let me add more bookmarklets (God, I hate that term. Anything ending in -let is ripe for extermination). Anything out there?
Steve Rubel tells of the imminent launch of Konfabulator for Windows, “a wildly popular OS X application that lets you run little apps called Widgets“. From what I can see Widgets are small applications that sit on your desktop and do things like collect data, tell you the time, inform you of new email, that kind of thing. It looks great, but I have some reservations about how this might work on Windows. I’ve noticed how there seems to be one fundamental difference between Windows and Macs: Maximising Windows. Most folk using Windows seem to use their programs so they take up the full screen
Robert Scoble, the Microsoft blogger whom I wrote about in a recent column, has scaled back his accessibility to the media (thanks Steve Rubel). From now on, journalists’ requests for interviews are forwarded to Microsoft’s main PR company, Waggner Edstrom. Robert and the other bloggers at Microsoft have been a breath of fresh air for journalists like me trying to get a bit of a grip on a company that has, I have to say, been somewhat patchy in the way it deals with media questions. I do hope that the transparency of Scobleizer and other Microsoft blogs will not be tempered, and that Redmond understands