Tag Archives: Staples Inc.

The Size of the Future

(This is a guest post from a friend and long-time colleague, Robin Lubbock of WBUR, who will be contributing to Loose Wire Blog. You can read his blog, the Future of New(s), here.)

Why don’t you buy hard-back books? Either they are too expensive, or too big. They are too big to comfortably hold in one hand. So if you’re sitting in bed trying to read you’ve got to find a way to prop the thing up. Not a hurdle you can’t overcome. But an inconvenience.

Now think about the reader of the future. It’s the same issues. Size, readability, and cost. Any lessons you’ve learned from book reading, apply them to the electronic book and you’ll be imagining the electronic reader of the future.

So why hasn’t anyone made a good electronic book yet?

I was in Staples the other day and an assistant asked me what I wanted. I said “I want something about three or four times the size of an iPhone which I can use for browsing the Web when I’m in bed.” He said they had nothing like that, but he wanted one too.

So when I saw photos of a group of proposed readers in an article by John Markoff in the New York Times this weekend I thought my dream had come true.

But Markoff has a different view. He says he also used to think he was looking for a mid-sized reader for the Web. He went over some of the issues. But he reached the conclusion that although chip power means that you can’t get book performance out of a phone sized reader yet, people could be comfortable reading newspapers on a three-and-a-half-inch screen.

I took his implication to be that if people are happy with a small screen for reading newspapers and blogs, there will be no call for a mid-sized reader.

But I still want one. And I still believe the company that successfully develops a tool that has the same benefits as a novel, in usability, portability and ruggedness, will make a fortune.