Tag Archives: Social Media Ventures Inc

Astroturfers Revisited

By | September 21, 2011

Good piece (video) by Jon Ronson about astroturfing: Esc and Ctrl: Jon Ronson investigates astroturfing – video In the second part of Jon Ronson’s series about the struggle for control of the internet, he looks at online astroturfing – when unpopular institutions post fake blogs to seem more favourable. He meets the former vice president of corporate communications… Read More »

Locking Users In the Smart Way

By | July 7, 2011

I was directed to this excellent piece, A Victim Treats His Mugger Right : NPR, via Facebook last night.  And it made me realise how publishers don’t make the most of that kind of referral. There’s plenty of evidence to suggest that nowadays we tend to get more and more of our reading from peer suggestions like this. Navigating News… Read More »

Social Media and Politics: Truthiness and Astroturfing

By | February 21, 2011

By Jeremy Wagstaff (this is a column I wrote back in November. I’m repeating it here because of connections to astroturing in the HBGary/Anonymous case.) Just how social is social media? By which I mean: Can we trust it as a measure of what people think, what they may buy, how they may vote? Or is it as… Read More »

Social Media and Politics: Truthiness and Astroturfing

By | November 22, 2010

(This is a longer version of my syndicated newspaper column) By Jeremy Wagstaff Just how social is social media? By which I mean: Can we trust it as a measure of what people think, what they may buy, how they may vote? Or is it as easy a place to manipulate as the real world? The answers to… Read More »

Web 2.0 or Social Media? It Depends on the Year

By | August 1, 2010

A client asked me the other day what the difference was between social media, new media, digital media and Web 2.0. I told him: time. To see what I mean look at the following timeline from Google Trends: The blue line is searches of “social media” since 2004, orange is ”new media”, red “web 2.0” and green is… Read More »