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Revisiting the Kryptonite Affair

(This post is also available as an experimental Loose Wireless podcast ) Remember the Kryptonite Affair? It was back in September 2004 when a company that sold bicycle locks crashed into the power of forums and blogs and came away battered and bleeding when it failed to respond in Internet time to complaints that some of its bicycle locks could be opened with a Bic pen. Here was my take at the time (well, not exactly at the time; I was only a couple of months late). Kryptonite became a poster boy of how not to handle adverse PR when it comes via the Internet.Continue readingRevisiting the Kryptonite Affair

Revisiting the Kryptonite Affair

Remember the Kryptonite Affair? It was back in September 2004 when a company that sold bicycle locks crashed into the power of forums and blogs and came away battered and bleeding when it failed to respond in Internet time to complaints that some of its bicycle locks could be opened with a Bic pen. Here was my take at the time (well, not exactly at the time; I was only a couple of months late). Kryptonite became a poster boy of how not to handle adverse PR when it comes via the Internet. (A Google search for BIC Kryptonite throws up more than 51,000 hits.) But nowContinue readingRevisiting the Kryptonite Affair

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